Eda Maxi Dress, Campanula Water Blooms

Eda Dress – The Effortless Hero in Bold Blue Blooms Meet the Eda Dress – a firm favourite from Saint Tropez and a true wardrobe hero. This easy, breezy midi is crafted in lightweight, sustainable LENZING™ ECOVERO™ viscose and features a stunning Campanula blue floral print. With its relaxed shape, short sleeves and flattering drape, it’s the ultimate one-and-done outfit—perfect for garden parties, lazy Sundays or just when you want to feel effortlessly put together. ________________________________________ Features • Design: Vivid blue floral ‘Water Blooms’ print with a soft draped silhouette • Fit: Relaxed midi with short sleeves and a floaty hem • Composition: 100% LENZING™ ECOVERO™ viscose – sustainable, breathable, and kind to skin • Details: Subtle v-neckline and easy pull-on style ________________________________________ Size Guide • Hil (5'3", UK size 10/12) wears the XS in this as it comes up generously—she still gets that beautifully relaxed fit without any excess volume. • Sue (5'0", UK size 6) would size down if possible or belt it to create a more defined shape while keeping the floaty vibe. General Rule: This fabric doesn’t stretch but softens beautifully with wear. It skims the body without clinging—perfect for staying cool and looking chic. ________________________________________ Care Instructions • Machine washable at 30°C • Wash with similar colours • Hang or lay flat to dry • Cool iron if needed ________________________________________ Why We Love It We love the Eda Dress for its relaxed glamour and breezy ease. The LENZING™ ECOVERO™ viscose feels soft and airy against the skin—ideal for warmer days—and the generous cut means it’s ultra-flattering without trying too hard. Plus, it’s made from responsibly sourced fibres, so it’s a win for your wardrobe and the planet. ________________________________________ Styling Suggestions Hil’s Look – Soirée Ready Hil pairs hers with heeled espadrilles, a cropped blazer, and a statement clutch for an easy event-ready outfit. She’ll add a bright lip and gold hoops to bring polish to the print. Sue’s Look – Boho Cool Sue layers hers with a denim jacket and chunky trainers for a weekend wander. She’d knot a cardigan around her waist and throw on her raffia slingbacks for that easy, boho charm. ________________________________________ Short Description A bestselling favourite from Saint Tropez, the Eda Dress in vibrant blue floral LENZING™ ECOVERO™ viscose offers relaxed elegance in a floaty, sustainable silhouette.