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We’ve Only Gone and Won TWO Customer Experience Awards!

We’ve Only Gone and Won TWO Customer Experience Awards!

Written by Hilary James

Well, Wardrobe Warriors, we've got some news. And it involves not one, but TWO awards!

At the North Wales, Chester & Wirral Customer Experience Awards on Friday 23 October 2026, Wardrobe at The Cross won:

  • Best Retail Customer Experience
  • Best Overall Customer Experience

Yes, overall. We're rather chuffed, to put it mildly!

Two awards for our little Neston boutique

When we started Wardrobe at The Cross, the idea was never simply to sell clothes. We wanted to create a place where women could find something a bit different, get genuinely useful advice and feel good about themselves. A proper independent boutique, with personality, conversation and the occasional bit of nonsense thrown in.

And whether you're visiting us on Neston High Street or shopping online from the other end of the country, that hasn't changed.

We try on the clothes. We get to know how they fit. We answer your messages, help you choose the right size and, if something isn't quite right for you, we'll tell you. Sometimes that means suggesting something completely different. Sometimes it means talking you out of a purchase. We'd much rather you absolutely love what you take home.

Best Retail Customer Experience… and Best Overall!

Winning Best Retail Customer Experience means an enormous amount, because looking after our customers is at the heart of everything we do.

But being named Best Overall Customer Experience, in an awards programme recognising businesses across different industries, really was the icing on the cake.

It feels especially lovely that a small, independent business can be recognised alongside organisations of all shapes and sizes. You don't need a huge head office or a complicated system to make people feel valued. Sometimes you just need to listen, care and know your stuff.

To our Wardrobe Warriors: thank you

These awards aren't just about us. They're about our fabulous team and, above all, the women who make Wardrobe at The Cross what it is.

To everyone who pops into the shop for a browse and a natter, joins our Lives, sends us a WhatsApp asking for honest sizing advice, leaves a lovely review or tells a friend about us: thank you. You're the reason we get to do this.

We'll enjoy showing off the awards for a little while, of course. But then it'll be business as usual: beautiful clothes, honest advice, plenty of laughter and the same personal service you've come to expect from us.

With lots of love,

Hil & Sue xx

Wardrobe at The Cross — proudly independent, proudly Neston and now rather proudly double award-winning.

Find out more about the North Wales, Chester & Wirral Customer Experience Awards and their finalists.

Hilary James

Hilary James

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