Well, we're rather chuffed to share that Wardrobe At The Cross has been featured on DTC Daily, with Hil joining their podcast to chat about independent fashion, the wonderful women we serve, and why good old-fashioned personal service still matters — even in a world increasingly obsessed with AI!
The conversation explores something we've always believed at Wardrobe: women over 45 deserve fabulous fashion, honest advice and a shopping experience that makes them feel seen. Not overlooked in favour of the latest trend or the youngest audience.
Hil talks about how we bring together our lovely Neston boutique, online shop, social media and WhatsApp conversations to create a shopping experience that feels personal, wherever our customers happen to be.
There's also plenty of discussion about AI (yes, even we use it!), but with one important distinction: technology should help us spend more time looking after our customers, not replace the human touch that makes independent shopping so special.
From helping someone find the right fit to offering honest styling advice, it's those little conversations and personal connections that make Wardrobe what it is.
It's lovely to have the opportunity to share our story with a wider audience, especially when so much of the fashion industry still seems determined to overlook women of a certain age. Their loss, we say!
A huge thank you to DTC Daily for having Hil on the podcast, and an even bigger thank you to our wonderful Wardrobe Warriors. You're the reason we get to do what we love every day.
