Delighted (and mildly shocked) to share that I’ve made it onto the eCommerce MasterPlan Podcast — episode 574, no less.
Now I’ve actually listened to a good many of these episodes over the years (Janis Thomas's of course — she’s a pal, she’s fabulous, and she got me into this mess in the first place xx). So it was a real joy to join Chloë Thomas for a chat about the glorious contradictions of running a modern independent, multi-channel boutique.
We covered:
🛍️ The high-wire act of blending high street retail with eCommerce
👗 Why personalised service isn’t just for the changing room
📧 How we nurture real loyalty through email, socials and being unapologetically human
💻 And why a website should feel like your boutique, not just list the inventory
At Wardrobe at The Cross we do things differently — more heart, less hustle — and this episode is a proper window into that. If you like stories about independent fashion, doing digital your own way, or just fancy a vaguely northern/Stoke-on-Trent accent in your ears for 30 minutes, give it a listen.
🎧 Here it is: https://lnkd.in/eGhUDajk
