Jesse Shirt, Spring Flowers

The Jesse is a proper cotton shirt in a floral print that earns its name. Spring Flowers sounds English-garden pretty, and it is — the kind of print that photographs well but looks even better in real life, and that manages to be romantic without being fussy. It's a shirt that makes you want to put it on immediately.

One hundred per cent cotton means it breathes properly in the heat, feels like actual fabric against the skin, and wears beautifully without the clamminess that synthetic florals invariably develop by lunchtime. b.young bring their Danish design sense to everything they do — including floral shirts — which means there's a considered quality to the print and the cut that you notice without quite being able to articulate why it looks so right.

This is the shirt for now: peak summer, worn over shorts, tucked into linen trousers, thrown over a swimsuit on the way back from the beach. Stock is already limited on some sizes, so if you're on the fence, stop it.