{"title":"Fragrances","description":"\u003cp\u003eRooted in British craftsmanship and made right here in the UK, Ampersand Fragrances is a beautifully sustainable collection that champions small-scale production and meaningful design – which is exactly why Hil chose to bring it into the boutique. Each scent in the collection tells the story of someone very dear to her heart (have a read of the descriptions and you’ll see why), and every one is crafted as an Eau de Parfum rather than an Eau de Toilette – richer, longer-lasting and designed to linger in the loveliest way.\u003c\/p\u003e","products":[{"product_id":"boheme-eau-de-parfum-50ml","title":"Bohème Eau de Parfum, 50ml","description":"\u003cp\u003eBOHÈME is the free-thinking creative in the Ampersand collection — and it is unapologetically \u003cstrong\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Aptos;\"\u003eKaty’s fragrance\u003c\/span\u003e\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eKaty (Hil’s eldest) has an artisanal, slightly quirky way about her. She’s never overly done, never try-hard — but she has complete confidence in her individuality. BOHÈME captures that perfectly.\u003c\/p\u003e\n\u003cp\u003eIt opens with bright citrus — lemon and bergamot — lifted by aromatic juniper. Then comes a subtle peppery warmth before settling into a beautifully grounded base of vanilla, sandalwood and amber. It’s fresh but with depth. Airy but with substance. Understated, yet quietly magnetic.\u003c\/p\u003e\n\u003cp\u003eImportantly, this is an \u003cstrong\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Aptos;\"\u003eEau de Parfum — not an Eau de Toilette.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eThat higher concentration of fragrance oil means it lasts significantly longer on the skin, develops more beautifully over time, and gives you true presence. This isn’t a fleeting spritz — it’s a signature.\u003c\/p\u003e\n\u003cp\u003eAmpersand is a premium British fragrance house, crafting in small batches here in the UK. These are not mass-produced, high-street scents. They’re thoughtful, layered and deeply personal — which is exactly why Hil chose them for us.\u003c\/p\u003e\n\u003cp\u003eAnd here on the Wirral, they’re exclusive to Wardrobe at The Cross.\u003c\/p\u003e\n\u003cp\u003eSustainability is not an afterthought either. Each bottle is 99.3% plastic-free. The glass is fully recyclable. The outer packaging is made from recycled board with no coated papers. Even the beautifully crafted wooden cap is made from recycled timber. It’s luxury done responsibly — British-made, consciously produced, and built to last in every sense.\u003c\/p\u003e","brand":"Ampersand Fragrances","offers":[{"title":"50ml","offer_id":53820129902932,"sku":"W68_Boheme_EDP_50","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/0018\/5428\/files\/W68BohemeEDP50d.webp?v=1772125823"},{"product_id":"california-eau-de-parfum-50ml","title":"California Eau de Parfum, 50ml","description":"\u003cp\u003eCALIFORNIA is completely \u003cstrong\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Aptos;\"\u003eElly.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt’s light, it’s blonde, it’s energetic — but there’s strength running through it. Just like her.\u003c\/p\u003e\n\u003cp\u003eAt its heart is magnolia — one of Elly’s favourite notes — bringing a creamy, luminous floral softness that feels clean, modern and effortlessly confident. Brighter top notes give it that sunlit lift at the start, before it settles into a smooth, warm base that anchors everything beautifully.\u003c\/p\u003e\n\u003cp\u003eIt feels radiant. Assured. Powerful without being overpowering.\u003c\/p\u003e\n\u003cp\u003eLike every Ampersand fragrance, CALIFORNIA is an \u003cstrong\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Aptos;\"\u003eEau de Parfum — not an Eau de Toilette.\u003c\/span\u003e\u003c\/strong\u003e That higher concentration of fragrance oil means it lasts far longer on the skin and develops more fully throughout the day. This isn’t a quick spritz that disappears — it evolves, lingers and leaves an impression. That’s what justifies the investment.\u003c\/p\u003e\n\u003cp\u003eAmpersand is a premium British fragrance house and every bottle is \u003cstrong\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Aptos;\"\u003ehandcrafted in small batches in England.\u003c\/span\u003e\u003c\/strong\u003e These are not mass-produced, high-street perfumes. They’re carefully blended, thoughtfully created and designed to feel personal.\u003c\/p\u003e\n\u003cp\u003eAnd here on the Wirral, they’re exclusive to Wardrobe at The Cross.\u003c\/p\u003e\n\u003cp\u003eSustainability runs through every detail:\u003c\/p\u003e\n\u003cp\u003e• 99.3% plastic-free\u003cbr\u003e• Fully recyclable glass bottle\u003cbr\u003e• Recycled outer packaging (no coated papers)\u003cbr\u003e• Handcrafted wooden cap made from recycled timber\u003cbr\u003e• Vegan and cruelty-free\u003cbr\u003e• Made in England in small batches\u003c\/p\u003e\n\u003cp\u003eLuxury that’s responsible. British-made. Designed to last — in every sense.\u003c\/p\u003e","brand":"Ampersand Fragrances","offers":[{"title":"50ml","offer_id":53822084186452,"sku":"W68_California_EDP_50","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/0018\/5428\/files\/W68CaliforniaEDP50d.webp?v=1772142123"},{"product_id":"iconic-eau-de-parfum-50ml","title":"Iconic Eau de Parfum, 50ml","description":"\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eMeet \u003cstrong\u003eICONIC\u003c\/strong\u003e by Ampersand Fragrances – a premium British fragrance house we are incredibly proud to stock \u003cem\u003eexclusively on the Wirral\u003c\/em\u003e. Thoughtfully crafted in the UK and personally chosen by Hil, this is fragrance with presence, personality and polish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eICONIC is exactly as the name suggests. It’s moody. It’s magnetic. It lingers in the most elegant way. There’s something undeniably confident about it – warm, deep, and quietly powerful without ever shouting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eGraham always says this is his favourite fragrance on Hil – and that tells you everything. It has that irresistible, close-the-door-and-come-back-for-another-hug kind of energy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eLike all Ampersand scents, it’s created using high-quality fragrance oils and crafted with care here in Britain. It feels niche, elevated and beautifully considered – not mass-produced, not predictable. And that’s exactly why we love it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eAt £60 for 50ml, it’s an investment in something truly special – and you won’t find it elsewhere locally.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ampersand Fragrances","offers":[{"title":"50ml","offer_id":53822088380756,"sku":"W68_Iconic_EDP_50","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/0018\/5428\/files\/W68IconicEDP50c.webp?v=1772142258"},{"product_id":"portofino-eau-de-parfum-50ml","title":"Portofino Eau de Parfum, 50ml","description":"\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eIf BOHÈME is Katy, then \u003cstrong\u003ePORTOFINO is completely Hil.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eThis is the one she reaches for instinctively. She loves those peppery top notes — that little spark at the beginning that feels confident, sharp and utterly put together. It has presence from the very first spray.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003ePORTOFINO opens with that distinctive peppery lift, layered with fresh, vibrant notes that give it brightness and energy. As it develops, it softens into something smoother and more rounded, creating depth without heaviness. It’s polished, modern and quietly powerful — just like Hil’s style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eAnd importantly, this is an \u003cstrong\u003eEau de Parfum — not an Eau de Toilette.\u003c\/strong\u003e\u003cbr\u003eThat higher concentration of fragrance oil means it lasts beautifully on the skin, developing over hours rather than disappearing within one. You’re paying for performance, longevity and quality — and you can absolutely smell the difference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eAmpersand is a premium British fragrance house, and every bottle is \u003cstrong\u003ehandcrafted in small batches in England.\u003c\/strong\u003e These are not mass-produced scents. They are thoughtfully blended, carefully produced and designed to feel personal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eHere on the Wirral, they are exclusive to Wardrobe at The Cross — and that exclusivity matters. You won’t smell this on everyone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eSustainability is woven into every detail:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003e• 99.3% plastic-free\u003cbr\u003e• Fully recyclable glass bottle\u003cbr\u003e• Recycled outer packaging with no coated papers\u003cbr\u003e• Handcrafted wooden cap made from recycled timber\u003cbr\u003e• Vegan and cruelty-free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eLuxury, done responsibly. Made in England. Created to last — in more ways than one.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ampersand Fragrances","offers":[{"title":"50ml","offer_id":53822096015700,"sku":"W68_Portofino_EDP_50","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/0018\/5428\/files\/W68PortofinoEDP50c.webp?v=1772142354"},{"product_id":"unique-eau-de-parfum-50ml","title":"Unique Eau de Parfum, 50ml","description":"\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eUNIQUE could not be named more perfectly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eThis fragrance is Hil’s quiet homage to Sue — because she truly is completely unique. Hil often says she simply couldn’t operate without her. Sue is the right-hand woman, the steady force, the one making sure everything runs smoothly behind the scenes. There’s strength there, loyalty, depth — and a little bit of magic too.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eUNIQUE captures that beautifully.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eIt opens with fresh, uplifting bergamot — bright but never sharp — before settling into those gorgeous mossy notes Sue loves so much. There’s an earthiness to it, something grounded and steady, but still refined. It’s confident without being loud. Interesting without trying too hard.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eJust like Sue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eAnd as with every Ampersand scent, this is an \u003cstrong\u003eEau de Parfum — never an Eau de Toilette.\u003c\/strong\u003e That higher concentration of fragrance oils means it lasts properly. It develops throughout the day, deepens on the skin and lingers on scarves and knitwear. You’re not buying a fleeting mist — you’re investing in craftsmanship, quality and longevity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eAmpersand is a premium British fragrance house and every bottle is \u003cstrong\u003ehandcrafted in small batches in England.\u003c\/strong\u003e Proper perfumery. Thoughtfully blended. Carefully produced. Not mass made.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eAnd here on the Wirral, these fragrances are exclusive to Wardrobe at The Cross.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003eSustainability is integral to the brand:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Times New Roman',serif;\"\u003e• 99.3% plastic-free\u003cbr\u003e• Fully recyclable glass bottle\u003cbr\u003e• Recycled outer packaging with no coated papers\u003cbr\u003e• Handcrafted wooden cap made from recycled timber\u003cbr\u003e• Vegan and cruelty-free\u003cbr\u003e• Made in England in small batches\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: DengXian; mso-fareast-theme-font: minor-fareast; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-GB; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003eLuxury done responsibly. British-made. Small batch. Consciously created.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Ampersand Fragrances","offers":[{"title":"50ml","offer_id":53822099718484,"sku":"W68_Unique_EDP_50","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/0018\/5428\/files\/W68UniqueEDP50d.webp?v=1772142444"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/0018\/5428\/collections\/W68BohemeEDP50d.jpg?v=1772126463","url":"https:\/\/www.wardrobeatthecross.co.uk\/collections\/fragrances.oembed","provider":"Wardrobe At The Cross","version":"1.0","type":"link"}